It is said that a picture can paint a thousand words, and in this modern world, innovative technology is at our fingertips almost 24 hours a day. Graphics used in games and movies are so good that it's almost as if they are real, and AI can generate almost anything you can think of. These technological advances have made us all so used to seeing high-quality graphics and images on our screens.

Consider for a moment then, how a viewer might interact with photographs of your home when searching online. The quality of these images is crucial, as they can either grab or lose potential buyers' attention. In a world where high-resolution 4k images are the norm, your property images must be of the highest quality to stand out and attract potential buyers.

Think of your own property search or even searching through other websites like eBay, Facebook marketplace, or Vinted. If you encounter an item with terrible photography, you will just scroll past it. The item looks rubbish. You are not going to fall in love with some sad, un-ironed garment that has been crumpled onto the floor and photographed, are you? But if that garment was ironed and styled correctly, on a mannequin or even a live model, with great lighting and shown at different angles, it would stop your scroll in its tracks, and you might just buy it. The same goes for property listings. If you came across a property online with over-exposed or dark and grainy photographs, would you stop to look at it or discount it immediately?

And it doesn't just stop with photography. Property marketing has many facets, and they all need to be top-notch if you are to attract a buyer. Video footage must be filmed properly to really get the best response. In addition to using professional photographers for all of our listings, we also advertise our listings with exquisite cinematic or reel style video tours which seamlessly flow through the properties showcasing the best features without giving too much away. Once buyers are hooked in by the impressive marketing, we can engage with them personally and use our negotiating skills to secure a deal. These video tours are often assisted with drone photography too, giving a full picture of the surroundings and the lovely positions which many of our listings enjoy. 

In the current market, properties are saturating the websites including OnTheMarket and Rightmove, with the average time to agree a deal now exceeding four months. This means there are hundreds of properties to choose from, and the average property buyer will usually only view around 10 properties before making an offer. So, the critical point of your property marketing is to stand out from the busy crowd of available properties to ensure that yours is one of the 10 that a buyer will view. The way to do this is to create the best possible marketing for your property.

Now, of course, we don't expect you to go out and commission a video or photo shoot of your home; that is all part of our job, but you must choose an agent that has moved with the times and understands this modern marketing element of an estate agency. It is true that some estate agency businesses have been around for decades, but the industry is almost unrecognisable from back in those days, and it is essential that your estate agent has progressed, too. They must understand the technological advances and how they have revolutionised the estate agency industry. It is undoubtedly a far cry from putting pages and pages of tiny photos of houses in the local newspaper, that's for sure.

Want to know more about how we are one of the leading, innovative agents across Somerset and into the surrounding counties, harnessing revolutionary technology to ensure a smooth sale for your home at the very best possible price? Get in touch with our team today.