The Three Reasons Your House Isn't Selling And What To Do About It!
Are you trying to sell your home? Perhaps after the market in recent years, you were hoping for a quick sale, maybe even a stampede of viewers with offers flying in and the price rising, but instead, you've just had tumbleweeds? Read this article to find out why your home might not be getting the interest you were expecting and how to fix it.
After taking the plunge your mind starts swimming with anticipation and the possibilities and excitement build until, eventually, you launch to the market, and you see your home on the websites. You wait patiently for the phone to ring with viewing requests but there is nothing. Sometimes it can feel like an anticlimax.
This build-up of anticipation and resulting anticlimax is a rollercoaster; before long, you will feel dejected. You won't wake up daily to excitedly check your emails and see if there are viewings. You will simply get on with your day. You will walk down your path at the front of your home, and the for sale board will stand there proudly as a constant reminder that you are trying very hard to sell your house but, so far, without success.
So, what can you do to turn this around? How can you make your property appeal to potential buyers when the market is a little tricky, and there are not as many buyers to go around?
- Presentation - How your property is presented is crucial in a buyer's decision to come and view. If your photography puts them off, then they will simply skip it. Ensure your home is presented well, clutter is cleared, and everything is clean and tidy. This will make your home seem bigger and allow the viewers to see the property, not just your stuff.
- Price - Price is a significant consideration for buyers, and we are currently experiencing a very price-sensitive market. The market has changed, and the sky-high prices of previous years are just not holding up. Be realistic and place your property in the correct price bracket and remember if you are making an onward purchase, any reduction you accept on your sale, may well be reflected in your onward purchase, as the same market pressures will be at play.
- Promotion - How is the property being promoted? Is your agent utilising all channels to promote your property, showcasing it to the correct audience and ensuring broad market coverage? The key is to ensure that as many of the right buyers for your property are aware of the property being available for sale. Your strategy should target the right buyers in as many ways as possible to ensure they have seen it.
If your property is presented beautifully, priced correctly and marketed to ensure the target audience will see it, the viewing appointments should start rolling in. You can't force a viewer to make an offer, but if they see that your property could be perfect for them, they will surely fall head over heels in love with it once they are through the door and can envisage their own lives in your property.
If you need any help with marketing your property and getting those all-important viewing appointments, contact our property experts today for more information about how they can help you.
